Creating a Social Media Ad Funnel

Creating a Social Media Ad Funnel

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Objective

This SOP outlines the steps to create a social media ad funnel for tracking and follow-up campaigns.

Key Steps

1. Navigate to Sites and Forms 0:00

• Access the Sites and Forms section.

• Note that preloaded pages are created by Flow Loyal and any changes made will be overwritten with updates.

2. Create a New Funnel 0:30

• Click on 'Create New Funnel'.

• Name the funnel (e.g., 'Google Ad Funnels').

• This funnel can contain an unlimited number of pages.

3. Add a Specific Page for Capturing Information 1:03

• Add a new step or import a page.

• Name it (e.g., 'Google Add Social Page').

• Set the path as 'Google Social Add'.

4. Use an Existing Funnel Page 1:48

• Select 'Use Existing'.

• Ensure it says 'Funnel'.

• Choose the funnel named 'Point System Loyalty Program - Point System'.

• Select the funnel step labeled 'Social Ad Sign Up' and hit 'Import'.

5. Attach Your Domain 2:31

• Navigate to 'Settings'.

• Attach your website domain (e.g., 'flowloyal.com' or 'pecanutritionurmo.com').

• Scroll down and hit 'Save'.

6. Verify the Funnel Page 3:16

• Open a new tab and paste the URL of the funnel page.

• Ensure your logo and selected social ad coupon appear correctly.

7. Add Tracking Mechanisms 3:42

• Go to 'Settings' to add a Google tag or pixel.

• Paste the tracking code in the 'Head Tracking Code' section.

8. Save Tracking Code 4:45

• If needed, also paste the code in the 'Body Tracking Code' section.

• Hit 'Save'.

9. Apply Tracking Code to a Specific Page (if necessary) 5:21

• Open the page builder by hitting 'Edit'.

• Look for the 'Tracking Code' tool at the top.

• Paste the tag, hit 'Save', and then 'Publish'.

Cautionary Notes

• Changes made to preloaded pages will be overwritten with updates from Flow Loyal.

• Ensure you are using the correct funnel and page names to avoid confusion.

Tips for Efficiency

• Regularly check for updates from Flow Loyal to stay informed about any changes to preloaded pages.

• Use consistent naming conventions for funnels and pages to maintain organization.