Creating QR Code Flyers

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Objective

This SOP outlines the steps to create and utilize QR codes for customer promotions using Flow Loyal, ensuring effective engagement with first-time customers.

Key Steps

Accessing the Admin Portal 0:00

• Navigate to the Admin Portal of Flow Loyal.

• Click on the 'Coupons' section, represented by your logo.

Understanding Coupon Links 0:11

• Locate the 'Lead Coupons' section.

• Understand that these links are specifically for QR codes to attract new customers.

Using the Normal Sign-Up Link 0:36

• Identify the normal sign-up link for new customers.

• This link directs users to a standard sign-up page without any promotional offers.

Sharing the Sign-Up Link 1:04

• Copy the normal sign-up link.

• Share it on social media or print it on flyers to encourage sign-ups.

Using the Social Link for Promotions 1:26

• Find the social link that includes a promotional offer (e.g., free coupon).

• This link should be used on social media to attract customers with incentives.

Creating a QR Code for Promotions 3:25

• Choose a promotional link (e.g., promo link with $5 off).

• Copy the URL for the QR code.

Generating the QR Code 4:01

• Go to the QR code creation section.

• Name the QR code appropriately (e.g., 'Promo Coupon').

• Select 'Website' as the QR code type and paste the copied URL.

Customizing the QR Code Design 5:09

• Modify the QR code's appearance (colors, logo, background).

• Save the QR code once satisfied with the design.

Downloading the QR Code 5:58

• Access the created QR code and click on the three dots.

• Download the QR code in PNG format for printing or further editing.

Using Canva for Flyer Design 6:23

• Open Canva and search for 'QR Code Flyer'.

• Select a template and upload your downloaded QR code.

Finalizing the Flyer 7:02

• Customize the flyer with your business information and the QR code.

• Ensure the QR code is prominent as it links to the promotional offer.

Managing QR Code Promotions 8:40

• Be aware that changing the QR code link will not update existing flyers.

• Rotate promotional links for different campaigns to avoid confusion.

Renaming and Saving New Promotions 9:31

• Rename the QR code for clarity (e.g., 'Free Tea').

• Save and prepare for the next promotional campaign.

Cautionary Notes

• Ensure that the QR code is not linked to the regular points system to avoid misuse.

• Monitor the promotional offers to ensure they are current and relevant before distributing materials.

Tips for Efficiency

• Use consistent naming conventions for QR codes to easily track campaigns.

• Regularly update promotional links to keep offers fresh and engaging for customers.